View all Events Tuesday, 19 September 2017 9:00am - 4:30pm

Introduction to Marketing - Cardiff

A successful social enterprise comes from, amongst other things, successful marketing.  However, successful marketing comes from knowing which steps you need to make in which order.

This fun and information packed workshop will take you through each of those steps to build a successful marketing plan, and:

- Explain what marketing is and isn’t and help you avoid the five marketing mistakes that business owners make

- Provide an introduction to strategic marketing for social enterprises

- Equip you with all the knowledge and tools you need to prepare an effective marketing campaign for your business

- Show you how to determine who your target market is, how to find them and how to determine your perfect niche.

- Guide you on how to set your marketing budget for maximum return

- Explain how you can find the perfect marketing media for your social enterprise

- Show you how to plan your marketing calendar

- Finding the right mindset for your marketing success.

- We will be working hard and fast, so bring plenty of paper and pens! There will be plenty of opportunity to ask questions as we go along, and after the workshop.


9.00am arrivals/ coffee

9.30am prompt start

4.30pm finish

This workshop is being run by:

Kim O’Rourke of Merrie Marketing Ltd

Kim is a qualified, professional marketer with 27 years’ experience.  In her time, she has handled the marketing for the likes of Vodafone, The Telegraph and British Airways amongst others.  For the past 17 years, Kim has worked exclusively with small business owners, bringing them a wealth of experience, expertise, and down to earth practical advice and is a popular and sought after speaker across London and the South West.

Event Details:

  • Tuesday, 19 September 2017 9:00am - 4:30pm
  • UnLtd Award Winners
  • Cardiff & The Vale College
  • Contact Organiser


Cardiff & The Vale College
Dumballs Road
CF10 5FE
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