Digital Marketing & Branding Workshop - Belfast
Defining a branding and digital marketing strategy is key for developing and growing your social venture. This workshop provides you with the opportunity to learn from those in the know! Join us for a morning workshop to explore and learn more about branding and digital marketing , the session will cover:
What is branding / marketing? What’s the difference?
Is it just a logo or tagline?
Where does it fit with your company’s marketing strategy?
How important is it to get it right when you start your business?
Knowing your target market and developing effective marketing content
What are the essential ingredients for a digital marketing strategy?
9.45 am Registration with Tea & Coffee
10.15 am Introduction by Nuala Smyth, UnLtd
10.25 am Branding, What is it? by Simon Black, SlackPress
11.10 am Digital Marketing Strategy by Louise Brogan, Social Bee NI
12.00 pm Question & Answer Session
12.25 pm Amanda Johnston, Marketing and PR opportunities by Social Enterprise NI
12.30 pm Lunch
1.00 pm Finish
If you would like to book a ticket and need the access code, please contact email@example.com
There will be plenty of time to ask questions and you are welcome to bring along another member of your team. Please see below some information on our guest speakers.
Social Bee NI - Louise Brogan graduated with a degree in Geography from University of Dundee and has an MSc in Computing. She has worked as a software engineer, project manager and started her own craft supplies business. She works with business owners and entrepreneurs to show them how they can market their business online. She offers training, workshops and manages client accounts.
SlackPress - Simon Black graduated from Edinburgh Napier University with a masters in Journalism. SlackPress is a social enterprise video production company producing high quality media content and is committed to the 3rd sector by producing content that showcases its best. SlackPress support long-term unemployed people by giving them opportunity to produce content.
Social Enterprise Northern Ireland - Social Enterprise NI is the representative body for social enterprises and social entrepreneurs across Northern Ireland. Connecting, supporting, developing and sustaining vibrant businesses to create social change throughout Northern Ireland. They are an independent, member-led organisation and a gateway for social enterprises in Northern Ireland. Social Enterprise NI is run by a consortium of social enterprises and social entrepreneurs. They believe that services for social enterprises should be owned and led by social entrepreneurs. They create a space in which all players, irrespective of size or experience, have their voice heard and can learn from one another. They also provide opportunities for collaboration between social enterprises and the public and private sectors. Our activities support all levels, from startups and community groups at the beginning of their social enterprise journey, to more experienced social enterprises.